Opis
In the updated 10th anniversary edition, Yvon Chouinard—renowned climber, businessman, environmentalist, and founder of Patagonia, Inc.—reveals the dedication and bravery required to lead one of the world's most esteemed and environmentally-conscious companies. From his early days as the son of a French Canadian handyman to thrilling, ambitious climbing adventures that sparked his innovative ideas in sports equipment design, "Let My People Go Surfing" chronicles the journey of a man who integrated social good and bold adventures into his business philosophy. This narrative is sure to resonate with both entrepreneurs and outdoor aficionados. According to the Foreword by Naomi Klein, the best-selling author of "This Changes Everything," the book represents an ambitious effort not just to transform a single corporation but to critique the consumer-driven culture at the core of the global ecological crisis.