Opis
What do the $350 million Ford Motor Company debacle with the Edsel, the rapid and astonishing ascent of Xerox, and the extraordinary scandals at General Electric and Texas Gulf Sulphur have in common? Each of these instances illustrates how a prominent company can be distinctly characterized by a notable moment of triumph or infamy. This insightful, witty, and stimulating book reveals that the business insights from these cases are still as pertinent and engaging as they have always been.